In this day and age, every company is a design company.
Whether a product or a service company, everything you do changes your audiences’ perspectives and experiences. Every business decision you make shapes their minds and reality.
And so, every company changes, and designs from change.
Cultural, social and global shifts serve as an accelerator for business changes. Businesses that can harness change and use it as a design tool, are in fact using every design method listed below, since all of the aforementioned stem from change.
Some businesses design intentionally and thoughtfully.
while others remain unaware of how their actions create perceptions, evoke emotions and motivate people.
Unconscious influence can result in negative outcomes.
such as bad customer experience or poor internal pride and morale.
We believe that in 2023 we will all create and evolve from change itself, and that these three major business-design domains will emerge: Culture, Service and Purpose.
A global pulse that makes businesses moveChange is the only constant. It’s a true friend, a business partner – you can count on it to happen. Facing a change might seem chaotic at first: how can we tell in which way the wind blows and which wings should we spread to catch a drift and fly? Allow us to offer a different perspective: change is a tool for creation and evolution. It isn’t random – it’s the world’s heartbeat, and if you can adapt and acquire some ace finger-on-pulse skills, you can make entire bodies move – and that’s Change Design. Things will always go down, as these past few years have mercilessly taught us, with the war raging in the Ukraine, elections, inflation, and rising nationalism.
We see Change Design as cycle of needs, interruptions, solutions and technology. If need is the mother of invention – change is the father (or mommy 2!) of evolution. We all Zoomed like crazy because of major circumstances and now Zoom is an inseparable part of work-life, kicking major evolution. We see how AI engines for image and text develop our ability to translate imagination into reality. How will this technology change and develop education, culture, art and business? Since every business face challenges, shifts and growth, we think that Change Design is the biggest tool for businesses in 2023 – and within it are these three big design methods:
